This business plan is the property of Company Ltd. (Company) and is considered to be strictly confidential. It contains information intended only for the person to whom it is transmitted. With receipt of this plan, the recipient acknowledges and agrees that:
1) in the event the recipient does not wish to pursue a business transaction with Company, this document will be returned, at the address listed above as soon as possible;
2) the recipient will not copy, fax, reproduce, divulge, or distribute this confidential plan, in whole or in part, without the expressed written consent of Company Ltd.;
3) all of the information herein will be treated as confidential material with no less care than that afforded to the recipient’s confidential material.
This plan contains forward-looking statements that involve risks and uncertainties. The actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors.
Table of Contents
Plan format: 12-15 pages written + financials
A brief overview of the main points of the plan and the main attributes of the company.
A brief description of the company and its assets. This section may include any of the following description of the solution, technology, advantages to users, IP and main research and development milestones, future development.
Key market trends. The target market. Market size. A description of the business opportunity. An attempt to bring proof from relevant sources that such a need exists.
The Business and Revenue Model
Assuming the company knows their business model it will presented along with the related revenue model
Go to market strategy
Overview of the types of competitors, Comparison between advantages/disadvantages when applicable
A description of the main team members and a short c/v.
What has already been raised. What is the company looking to raise
3-4 year financial model based on the milestones, development costs and go to market strategy. Generally includes: Specified expenses, projected revenues, COGS (if relevant), profit/loss, sensitivity analysis, human resources